MAX Performance Program Privacy Policy
Effective Date: September 4, 2026
MAX Performance Program (“MAX,” “we,” “us,” or “our”) respects the privacy of the student-athletes and families we work with.
This Privacy Policy explains how MAX Performance Program collects, uses, stores, protects, and discloses personal information through our website, mobile application (“MAX App”), programs, services, forms, communications, and related technology.
This Privacy Policy applies to both the MAX Performance Program website and the MAX mobile application.
MAX Performance Program currently provides services to individuals and families located in Canada.
1. Contact Information
MAX Performance Program
3324 Line 4 North
Oro-Medonte, Ontario
L0L 2L0
Canada
Email: info@maxperformanceprogram.com
Phone: +1 (705) 970-0630
Questions, requests, or concerns relating to privacy may be directed to the contact information above.
2. Information We Collect
MAX collects personal information that is reasonably necessary to provide academic coaching, student-athlete support, scheduling, communication, planning, and related services.
Depending on how you interact with MAX, this may include:
Student Information
We may collect:
- name
- age and date of birth
- email address
- phone number
- school and grade
- course information
- academic schedules
- sport, team, coach, and training information
- athletic schedules
- academic goals
- athletic goals
- study habits and learning preferences
- grades, report cards, and transcripts
- assignments and schoolwork
- student progress information
- scheduling and session information
- information provided through assessments, questionnaires, intake forms, or meetings
Parent or Guardian Information
We may collect:
- name
- email address
- phone number
- billing information
- account information
- communications relating to the student's participation in MAX
- information submitted through registration forms, consent forms, assessments, or questionnaires
Academic, Learning and Other Sensitive Information
Where relevant to providing support to a student, MAX may receive or collect information relating to:
- Individual Education Plans (IEPs)
- learning accommodations
- psychoeducational assessments
- learning needs or challenges
- medical or injury information that may affect academics, scheduling, training, or participation
- mental health information voluntarily provided to MAX where relevant to student support
- report cards and transcripts
- teacher communications
- guidance counsellor communications
- NCAA or post-secondary eligibility information
- student progress and performance
We recognize that some of this information is sensitive and take additional care in limiting access to it.
3. Student Work and Uploaded Files
Students may upload or provide schoolwork that they are currently working on through MAX services.
This may include assignments, worksheets, study materials, course documents, notes, or similar academic materials.
MAX uses these materials for purposes such as:
- providing academic coaching or tutoring
- reviewing student progress
- preparing for upcoming assignments or assessments
- helping students organize and complete academic work
Students should avoid uploading information that is unrelated to the services being provided by MAX.
4. How We Use Personal Information
MAX may use personal information to:
- create and administer student and parent accounts
- provide academic coaching and student-athlete support
- develop student Game Plans and academic strategies
- understand a student's academic and athletic commitments
- provide tutoring and academic assistance
- schedule and manage sessions
- communicate with students and parents
- provide appointment reminders
- provide SMS or email notifications
- track academic goals and progress
- help students manage schedules, courses, assignments, competitions, and travel
- coordinate appropriate support between MAX administrators and academic coaches
- process billing and maintain financial records
- administer our website and mobile application
- improve the functionality and usability of our services
- respond to questions and support requests
- protect our systems and users
- comply with applicable legal requirements
MAX does not sell personal information.
5. Parent and Student Consent
Many MAX participants are minors.
MAX requires a parent or guardian to be connected to a minor student's MAX account in order for the account to function.
MAX obtains consent from parents or guardians and students through methods that may include:
- registration and intake forms
- Google Forms
- program agreements
- account registration
- verbal consent
- written communications
- other appropriate consent processes
Where sensitive information is involved, MAX may request express consent before collecting, using, or disclosing that information.
Parents, guardians, and students are encouraged to ask questions if they do not understand why information is being requested or how it will be used.
6. Parent Accounts and Minor Students
MAX is designed to support students with the involvement of their families.
A minor student's account must be associated with a parent or guardian account.
Parents or guardians may be able to access certain information relating to their child's MAX services, including scheduling, progress, program information, and account-related communications.
MAX does not intend for young students to independently establish accounts without appropriate parent or guardian involvement.
7. Access to Student Information Within MAX
Access to personal information is limited to individuals who reasonably require it to perform their role.
This may include:
- MAX administrators
- authorized academic coaches or tutors
- authorized service providers supporting the operation of the MAX platform
Academic coaches and tutors generally receive only the information reasonably necessary to support the student.
For example, a coach may be informed of:
- relevant learning accommodations
- high-level IEP information
- academic goals
- learning preferences
- courses
- assignments
- student progress
Tutors and coaches are not provided unrestricted access to private family, billing, or account information.
8. Session Booking and Calendar Information
The MAX App includes functionality that may allow students and families to:
- view academic coach availability
- book sessions
- cancel or modify sessions
- receive booking confirmations
- receive reminders
- manage academic support schedules
For these purposes, MAX may use information such as:
- student name
- email address
- phone number
- selected course
- selected coach
- appointment date and time
- booking history
9. Email and SMS Communications
MAX may communicate with students and parents through email and SMS/text messaging.
These communications may include:
- session confirmations
- scheduling information
- appointment reminders
- academic updates
- account notifications
- program-related communications
- service announcements
- occasional MAX program updates or promotions
MAX does not primarily collect contact information for advertising purposes.
Promotional communications are intended to be limited and infrequent.
Where required, recipients may unsubscribe from promotional email communications or request that promotional communications stop.
Transactional or service-related communications may still be necessary while an individual is actively participating in MAX.
10. Payment Information
MAX does not directly store complete credit card or payment card information.
Payments may be processed through third-party payment providers including Stripe.
MAX may also issue invoices through QuickBooks.
Those providers process payment information according to their own privacy policies and security practices.
MAX may retain transaction records such as:
- amount paid
- invoice information
- payment status
- payment date
- customer name
- information required for accounting or tax purposes
11. Third-Party Service Providers
MAX uses third-party technology and service providers to help operate our programs, website, mobile application, communications, payments, scheduling, analytics, and administrative systems.
These providers may include services used for:
- website and application hosting
- cloud storage
- SMS communications
- email communications
- payment processing
- invoicing and accounting
- scheduling
- forms and surveys
- analytics
- internal administration
Examples of providers currently used by MAX may include:
- Telnyx
- Stripe
- QuickBooks
- Google services
- Wix
We may add, replace, or change service providers as our technology evolves.
We seek to provide third-party providers only with the information reasonably necessary for them to perform their services.
Third-party providers may have their own privacy policies, security practices, and data-processing procedures.
12. Analytics and Website/App Usage Information
MAX may collect certain technical and usage information when individuals use our website or mobile application.
This may include information such as:
- browser type
- device type
- pages viewed
- approximate usage information
- referring pages
- interactions with website or application features
- general performance and diagnostic information
We may use tools such as Google Analytics and Wix Analytics to understand how our website and services are used and to improve the user experience.
Analytics information is not intended to be used by MAX to create detailed advertising profiles of students.
13. Cookies and Similar Technologies
Our website may use cookies and similar technologies.
Cookies may be used to:
- keep the website functioning
- remember user preferences
- support account functionality
- understand website traffic
- improve performance
- identify technical problems
Users may be able to control certain cookies through their browser settings.
Disabling some cookies may affect the functionality of the website.
14. Photos, Videos, Testimonials and Athlete Achievements
MAX may occasionally feature student-athletes through:
- photographs
- videos
- testimonials
- athletic accomplishments
- academic accomplishments
- team affiliations
- athlete profiles
- social media content
- website content
- promotional materials
MAX seeks separate consent before using identifiable student information for these purposes.
For minors, consent may be requested from the parent or guardian and, where appropriate, the student.
Participation in promotional or marketing materials is not required in order to participate in MAX programs.
Consent for promotional use may be withdrawn for future use by contacting MAX.
Withdrawal cannot always remove material that has already been distributed, printed, reposted by third parties, or otherwise made public prior to the withdrawal request.
15. Disclosure of Personal Information
MAX does not sell or rent student or family personal information.
We may disclose personal information where reasonably necessary:
- to an academic coach or tutor supporting the student
- to technology providers operating MAX systems
- to payment and invoicing providers
- where a parent or student has provided consent
- where disclosure is required by law
- where reasonably necessary to protect the safety, security, or legal rights of MAX or another person
- in connection with a legal investigation, court order, or other lawful request
Where possible, MAX limits the information disclosed to what is necessary for the particular purpose.
16. Schools, Teachers and Other Educational Professionals
MAX may communicate with teachers, guidance counsellors, schools, educational professionals, coaches, or other individuals involved in supporting a student where the parent, guardian, or student has authorized MAX to do so.
Information shared through these communications will generally be limited to what is reasonably necessary to support the student.
17. Data Security
MAX uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against:
- unauthorized access
- loss
- misuse
- disclosure
- alteration
- theft
- destruction
These safeguards may include:
- account access controls
- passwords and authentication
- restricted staff access
- secure third-party service providers
- internal privacy procedures
- limiting access based on job responsibilities
No electronic system can guarantee absolute security. However, MAX takes reasonable measures appropriate to the sensitivity of the information it manages.
18. Data Retention
MAX does not intend to retain student personal information indefinitely.
As a general practice:
Active Students
Information may be retained while a student or family is actively participating in MAX programs and while the information remains reasonably necessary to provide services.
Former Students
After a student leaves MAX, we generally aim to delete, securely destroy, or anonymize academic and program information within approximately 12 months, unless there is a legitimate business, legal, safety, dispute-resolution, or administrative reason to retain it longer.
Information that is no longer required for an identified purpose may be securely deleted or anonymized.
Financial Records
Certain invoices, transaction information, agreements, and financial records may be retained for longer periods where required by Canadian tax, accounting, or other legal requirements.
Deleting a MAX account does not necessarily require MAX to delete information that we are legally required to retain.
19. Accessing Your Personal Information
Students, parents, or guardians may contact MAX to request access to personal information we hold about them.
Subject to applicable legal limitations, individuals may request:
- confirmation of whether MAX holds their personal information
- access to that information
- correction of inaccurate information
- an explanation of how information has been used
- information about parties to whom information has been disclosed
We may need to verify the identity of the person making the request before providing access.
20. Correcting Information
If information held by MAX is incorrect or outdated, students or parents may ask us to update or correct it.
We encourage families to keep contact information, course information, schedules, and other relevant account information current.
21. Account and Data Deletion Requests
Students or parents may request deletion of their MAX account or personal information by contacting:
info@maxperformanceprogram.com
Where reasonably possible and permitted by law, MAX will delete or anonymize information that is no longer necessary.
Certain information may need to be retained for:
- legal requirements
- financial recordkeeping
- dispute resolution
- fraud prevention
- security
- enforcement of agreements
- other legitimate legal or business purposes
22. Withdrawal of Consent
Individuals may withdraw consent to certain uses of their personal information by contacting MAX.
Withdrawal of consent may affect MAX's ability to provide certain services where the information is necessary to deliver those services.
For example, MAX may require certain contact, academic, scheduling, and parent information in order to maintain an active student account.
Withdrawal of consent for optional activities, such as promotional use of photographs or testimonials, will not affect a student's ability to participate in MAX programming.
23. Privacy Breaches
If MAX becomes aware of unauthorized access to, loss of, or disclosure of personal information, we will investigate the incident and take reasonable steps to reduce potential harm.
Where required by applicable privacy law, MAX will notify affected individuals and/or the appropriate regulatory authorities.
24. Links to Third-Party Services
Our website or mobile application may contain links to third-party websites, learning platforms, schools, resources, or other services.
MAX is not responsible for the privacy practices of third-party websites or platforms that we do not control.
Users should review the privacy policies of those organizations before providing personal information.
25. Changes to This Privacy Policy
MAX may update this Privacy Policy periodically as:
- our programs change
- our website or mobile application changes
- new technologies are introduced
- service providers change
- legal or regulatory requirements change
When material changes are made, we may notify users through the MAX App, website, email, or another reasonable method.
The updated policy will identify its effective date.
Where required, we will obtain additional consent before using personal information for a materially different purpose.
26. Questions, Concerns or Privacy Requests
Questions about this Privacy Policy or MAX's handling of personal information may be directed to:
MAX Performance Program
3324 Line 4 North
Oro-Medonte, Ontario L0L 2L0
Canada
Email: info@maxperformanceprogram.com
Phone: +1 (705) 970-0630
Individuals may also contact us to:
- request access to their information
- request a correction
- request account deletion
- withdraw consent
- ask questions about how information is used
- raise a privacy concern or complaint